The search engines don’t understand new products. They only understand existing words and phrases so introducing a new word – a brand or product type – is greeted with ‘not invented yet’ by Google. It is possible to promote the new keyword phrase – I’ll call it ‘tooth black’ – err.. the¬†anarchist version of¬†’tooth whitener’ [...]

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Custom 404 Error Pages can be very useful for a number of reasons. You can integrate your website’s design, allow your visitor to search for the page they were looking for, and generally give the impression that your site is not entirely broken. We’ll look at some examples of the more creative 404 error pages that will hopefully inspire you to consider them in your design!

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Typography can often be wrongly overlooked in design, where imagery is often seen as King. With many designers out there specialising in turning type into art, we’ll look at some stunning and powerful pieces of design work where typography takes a star-role. These examples demonstrate how Typography can be used to craft something beautiful, and the benefit well-thought Typography has in any piece of design work.

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