Creative uses of Typography in Design and Advertising

December 15th, 2009.

clever-typography-design-title

Ever since one particular project during my University days I’ve been consistently amazed by purely type-based design, and how much type can be overlooked as a fundamental piece of any design task, print, web or otherwise.

What is Typography?

“Typography refers to the arrangement of text on a page, and appears in some form or another in all instances of written communication. Depending on the purpose, typography can be used for optimum readability, impact, or an artistic statement. Some graphic designers work totally in text, and study typography extensively while they perfect their art. Quality typography can make a big difference in communications, because it can impact the way the reader sees and feels about the topic being discussed.” – Acuity Designs

Stunning Typography

Typography on a most basic level can be used to reflect a company’s brand, retaining a ‘style’ across different media and platforms. There are designers however who specialise purely in typography and can create some truely stunning works of art.


These examples demonstrate how Typography can be used to craft something beautiful, and the benefit well-thought Typography has in any piece of design work.

clever-typography-design-drugs

clever-typography-design-auspost

clever-typography-design-typefactory

clever-typography-design-belecole

clever-typography-design-benandjerries

clever-typography-design-berdandbuds

clever-typography-design-bic

clever-typography-design-bluewaterproject

clever-typography-design-brighton

clever-typography-design-childsoliders

clever-typography-design-cocacola

clever-typography-design-corrado

clever-typography-design-espanyol

clever-typography-design-everlast

clever-typography-design-fedex

clever-typography-design-ikea

clever-typography-design-into

clever-typography-design-levis

clever-typography-design-malteser

clever-typography-design-marmite

clever-typography-design-mercedesbenz

clever-typography-design-mercedesbenz2

clever-typography-design-nike

clever-typography-design-paknstor

clever-typography-design-regaine

clever-typography-design-robertsmith

clever-typography-design-scrabble

clever-typography-design-shch

clever-typography-design-smoking

clever-typography-design-sunrype

clever-typography-design-thepioneer

clever-typography-design-think

clever-typography-design-unfpa

clever-typography-design-veja

clever-typography-design-worlds

clever-typography-design-zvstudio

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About

Mark is a web designer / developer working for Internet Assets from Lancashire, England. He is a graduate of Graphic and Communication Design from the University of Leeds, and is keen on all things related to technology.

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